We're the independent voice in a world full of vendors trying to sell you things. Our job is to help you make smart IT decisions, not push products.
The problem we're solving.
Most small businesses get their IT advice from the people trying to sell them things. Vendors. Resellers. MSPs who make money when you buy more licenses or need more support.
That's not inherently bad, but it creates a fundamental conflict of interest. Are they recommending what's best for your business, or what's best for their commission?
We started Armour Technologies to be the independent voice. We don't sell software. We don't resell hardware. We don't make money when you buy more stuff.
We make money by giving you honest advice, helping you make smart decisions, and saving you from expensive mistakes. That's it.
We evaluate solutions based on what's best for your business, not what earns us the highest commission. No vendor partnerships, no kickbacks, no conflicts.
We translate technical complexity into business context. You'll understand what you're buying, why it matters, and what happens if you don't do it.
We deal with vendors on your behalf, push back on bad recommendations, and make sure you're not being oversold or overcharged.
The principles that guide every recommendation we make.
The moment we start taking vendor commissions or reseller fees, we lose the ability to give truly independent advice. So we don't. Ever.
The best solution isn't always the most sophisticated one. Often it's the one that's easiest to maintain, simplest to use, and least likely to break.
We don't gatekeep knowledge or create dependency. Our goal is to make you more capable and confident, not more reliant on consultants.
Perfect is the enemy of done. We help you find the sweet spot between "good enough" and "over-engineered waste of money."
Sometimes the truth is uncomfortable. Your systems might be a mess. The problem might be process, not technology. We'll tell you anyway.
Long-term strategy is important, but so is making your team's life easier next week. We look for both.
The businesses we help most effectively.
We're not for everyone, and that's okay. We work best with small to medium businesses (10-200 employees) who:
You're too small for a full-time IT manager but too large to wing it. You need someone thinking strategically about technology.
You don't just want us to "handle it." You want to understand what's happening and why it matters to your business.
You appreciate when we explain the pros and cons, not just recommend the most expensive option or the one we're most comfortable with.
Your business is evolving, and you need IT that can keep up. You're investing in the future, not just maintaining the status quo.
You have a feeling you're overpaying, underutilizing, or being sold things you don't need. You want an independent review.
You're not looking for a one-time fix. You want a relationship with someone who learns your business and helps you evolve.
Being clear about our boundaries.
We recommend solutions. We help you evaluate options. We'll even help you negotiate with vendors. But we don't sell software, hardware, or licenses. This keeps our advice genuinely independent.
We're consultants, not a helpdesk. For ongoing partnership clients, we're responsive during business hours and can help triage emergencies. But we're not a replacement for your day-to-day IT support team.
Every business is different. We don't have a "standard package" or "our usual approach." Everything is tailored to your specific situation, goals, and constraints.
Technology is vast. When something's outside our expertise, we'll tell you and help you find someone who does know. We'd rather admit the gap than fake it.
If we're not the right fit, we'll tell you. Maybe you need a different type of help, or maybe we just don't have capacity. We're honest about when we can and can't help.
The people you'll actually work with.
Armour Technologies was founded by professionals who got tired of watching small businesses get bad IT advice from people with conflicting interests.
We've worked in enterprise IT, startups, and everything in between. We've seen what good looks like, and we've seen the expensive mistakes that happen when businesses don't have independent guidance.
Our team brings decades of combined experience across infrastructure, security, cloud platforms, and business systems. But more importantly, we're good at translating all that into terms that actually help you run your business.
We're based in the UK and work primarily with UK businesses, though we've helped clients across Europe sort out their IT challenges.
Let's start with a conversation. No pressure, no commitment. Just an honest discussion about whether we're the right fit.