Privacy Policy
How Armour Technologies collects, uses, and protects your personal information. Last updated: 23 October 2025
1. Who We Are
Armour Technologies ("we", "our", or "us") is an independent IT consultancy based in the United Kingdom. We provide technology assessment, analysis, and strategic guidance services to businesses.
Contact Information
2. Information We Collect
Information You Provide
- • Name and business contact details when you contact us
- • Company information and IT environment details during consultations
- • Communication preferences and inquiry details
- • Information shared during assessments and strategic discussions
Information We Collect Automatically
- • Website usage data through cookies and analytics
- • IP address, browser type, and device information
- • Pages visited and time spent on our website
- • Referral source and search terms used to find us
3. How We Use Your Information
Service Delivery
To provide IT consultancy services, assessments, and strategic guidance tailored to your business needs.
Communication
To respond to inquiries, schedule consultations, and provide relevant business insights and recommendations.
Website Improvement
To analyze website usage, improve user experience, and optimize our content for better service delivery.
Legal Compliance
To comply with legal obligations, resolve disputes, and enforce our agreements.
4. Information Sharing
We do not sell, rent, or trade your personal information. We may share your information only in these limited circumstances:
- Service Providers: With trusted third-party service providers who assist us in operating our website and providing services (e.g., HubSpot for CRM, web hosting providers)
- Legal Requirements: When required by law, court order, or to protect our legal rights
- Business Transfers: In connection with a merger, acquisition, or sale of business assets (with prior notification)
5. Data Security
Security Measures
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes:
- • SSL encryption for data transmission
- • Secure hosting and data storage practices
- • Regular security assessments and updates
- • Access controls and employee training
- • Data backup and recovery procedures
6. Your Rights (GDPR)
Under UK GDPR, you have the following rights regarding your personal information:
Access & Portability
Request a copy of your personal data and receive it in a structured format
Rectification
Request correction of inaccurate or incomplete personal information
Erasure
Request deletion of your personal data in certain circumstances
Restrict Processing
Request limitation of how we process your personal information
Object
Object to processing based on legitimate interests or direct marketing
Withdraw Consent
Withdraw consent where processing is based on your consent
To exercise any of these rights, please contact us at hello@armourtechnologies.co.uk. We will respond within one month of receiving your request.
7. Cookies and Tracking
We use cookies and similar technologies to improve your website experience and analyze usage patterns. This includes:
- Essential Cookies: Required for basic website functionality
- Analytics Cookies: Help us understand website usage and improve user experience
- HubSpot Tracking: Customer relationship management and communication optimization
You can control cookie preferences through your browser settings. However, disabling certain cookies may affect website functionality.
8. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes outlined in this privacy policy, comply with legal obligations, resolve disputes, and enforce agreements. Typically, this means:
- Active Consultations: Duration of engagement plus 7 years for business records
- Website Analytics: Up to 26 months for usage data
- Marketing Communications: Until you unsubscribe or request deletion
9. International Transfers
Some of our service providers (such as HubSpot) may be located outside the UK. When we transfer your personal information internationally, we ensure appropriate safeguards are in place, including adequacy decisions, Standard Contractual Clauses, or other approved mechanisms.
10. Changes to This Policy
We may update this privacy policy periodically to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date above. Your continued use of our services after such changes constitutes acceptance of the updated policy.
11. Contact Us
If you have any questions about this privacy policy, wish to exercise your rights, or have concerns about how we handle your personal information, please contact us:
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).